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DIGITAL SIGNAGE
Acquire modern and effective methods for broadcast advertising, entertainment, and information display for internal and external customers.
Digital Signage is an effective investment in modern, digital content marketing technology.
Major competences
The main advantages of Digital Signage over traditional forms of information broadcasting:
Easy content management
Fast and easy content replacement process
Precise targeting
Tailoring content for a specific audience
Fast return on investment
High ROI
Digital Signage is widely used for a range of tasks in modern visualization:
Display of public information
Public information - navigation, information regarding the current traffic situation, electronic queues, weather, etc. Digital Signage, as an information channel, is an excellent opportunity to improve service in shopping centers, airports and train stations, metro stations, stadiums , exhibitions, restaurants and many other public places.
Broadcast of internal information
Internal information - corporate news, alerts, various graphics or other specialized information will bring added value to the work of business offices, manufacturing locations, government agencies and non-profit organizations.
Advertising and marketing purposes
Digital Signage solutions open up endless possibilities for effective advertising - centralized management of all media, content adaptation to the needs of different audiences, and a wide array of opportunities for customizing advertising displays. These and other features of modern visualization technologies will exceed your expectations when conducting your advertising campaign!
Image building
Large and bright screens attract the attention of customers, partners, guests or visitors. Modern displays create a favorable atmosphere for a positive perception of the brand and the company as a whole.
Expanding the consumer experience
Modern visual solutions will help customers find the right object in a large shopping and entertainment center or exhibition hall, help to inform them of their status in a queue, provide up-to-date information on traffic and environmental parameters, and also implement other ideas to fill the consumer experience with pleasant and useful moments.
Content in Digital Signage refers to everything that is displayed on a display with accompanying sound. Content can consist of animations, text and images, videos, or any combination of interactive elements.
The specific content for each industry requires flexible marketing thinking, namely matching the content to fit the needs of the consumer. For many marketing purposes, it is important to quickly update content in order to keep the attention of customers.
The specific content for each industry requires flexible marketing thinking, namely matching the content to fit the needs of the consumer. For many marketing purposes, it is important to quickly update content in order to keep the attention of customers.
The infrastructure is built from displays, media players, a server, software, and a data network. The composition and number of elements depends on the scale of the object on which the system is installed.
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